How Apple has Conquered Design since '84.

Since 1984, Steve Jobs (CEO) long endured success has established Apple (Mac) to grow to become the most dependent and developed platform for the intention of design. Jobs admiration of design and typography helped the him find the simplest necessities required of a personal computer in order for tasks to be executed in the most efficient ways.

30 years later designers still stand by their Mac's as their primary tool of design and most likely will for years to come. Apple has established istelf strongly in the design industry through marketing, by selling the 'Apple Lifestyle' or 'iLife', telling people that life can be easy and fun.

Apple's advertising campaigns for the past 10 years or so have all been extremely revolutionary to the way we see ads today. In order to keep up with Apple's success other advertisers have adapted the successful styles of Apple, and it's beginning to be so common that its almost annoying. For example, Dell. A little behind the time, perhaps 6 or so years after Apple had released coloured computers (G4), Dell had to release their new laptops that come in various colours so you can express your personality. A little too late, Apple already knew that people wanted a all white, sleek and simple looking machine.

In closing I believe that the biggest influence Apple has had in design was the ability to show off what their computer systems can do by producing such inspirational and revolutionary designs. The simple appeal of the Apple computer has been what designers swore by for years due to their busy careers, but now the growing population is becoming busier, and in need of a simpler way of organizing whatever it may be they need their computer for.