Monday, January 28, 2008

SLAYER!


Well, 9 Posts in and I have mentioned the greatest band to walk the darkest side of hell. Ofcourse Slayer the ultimate heavy metal 5 piece. Not only is every album plastered with intense artwork but their word mark has been the same word mark for 35 years, and will forever live on. Of course over the years the logo has been manipulated and changed for different album theme but the arrangement of letters has always remained the same.

The typical red word mark most commonly seen expresses the type of music to a tee. For one, the red represents the anger, aggression, and passion for the music. And two, the sharp, non proportionate letters fit into one another like it would be if you were to scratch the word 'Slayer' into a surface. More simply the letters consists of the straightest lines possibly. The two logos above show the original red type, and the latter version.

I could write a novel on why Slayer is one of the greatest bands ever, but one reason I appreciate them so much is the fact that they were one of the first bands to really brand their band with an image. That image still remains the same to this very day, 35 years later.

"God hates us All." - Slayer

A little example of their branding...




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