Command X (Segment Number 1)

The Denver Broncos Logo Redesign

After watching 5 designers present their re-designs for the Denver Broncos I was somewhat dissapointed for designers on the 'big stage'. All but Matthew are pitiful presenters whether it's putting down there design before they explain it, or just the ethics of speach. With that aside, there was some potential in a few designs, but one design seemed to work for me, better than the existing logo.

http://designconference2007.aiga.org/dc-commandx
Kelly's Design.

This logo contained the most stylistic feature necessary for a football team, as well as just being a solid design. All elements such as strokes and hair are proportionate and lie nicely within the 'D'. The 'D', typical slap serif style but any more modern and the typeface would be too much for a football team. Colour-wise, the colours work well the way she has knockout the white of the horse, allowing for the blue hair, and my favorite, the red eye. The eye simply makes this design. The sharp angles make it angry and dangerous, the way a football logo should look. Perhaps if the hair had a similar approach as the highlight of the eye the hair would look less feminine as pointed out by one of the judges.