Writing is Design... AGIA Response 2

Like design writing is a form of communicating a message to a particular audience. Writing can develop the same reaction as a visual design through the right use of wording as well as a design can convey the same reaction as a written piece. Both can be interpreted differently depending on personal experience and personal belief but are both effective methods of communicating a message. Both writing and Design can work together or just on their own. In order for either to work effectivley the concept behind the design or writing must convey meaning, emotion, etc. In the Command X conference my favorite piece from the final cut was solely typographically based, or designed through writing.












In this piece by Nichelle Narcisi, she's used typography to convey her message. Considering she's a designer and not a copywriter she has developed solid concepts to work with where words are a more effective method of communicating the message. It's all so simple, yet so effective because she is nailing the message on to the target audience by sending the viewer on a self-indulgent excursion. Beyond that I like how the ads work in a series, I think that would be very effective because they leave you questioning what the hell the message really is.