Are Shreddies Better as Diamonds or Squares?

A genius campaign in my opinion. Shreddies has been a quite bunch as far as advertising goes for the past few years. To re-establish their market in the breakfast cereal industry they needed a campaign that would do exactly this, put the question in their head. Are they serious? It's design, sadly all it took was one person looking at the product in a different way. When people discover how simple the ad campaign they become a lover or a hater, and I must say the haters hate because of their lack of a sense of humour. It's about time a company mocked itself like this. I'm sure I'm not the first to blog about this, but I needed to spread the word of the new 'diamond Shreddies'.