iPod = Death

As an avid music listener I also find my ways to obtain music and listen to it on the run. As many do, many crank the volume, blocking out the outside noises that could potentially mean danger ahead. I know I'm constantly told to turn down my music in public ,and I'm not alone.

This ad really reaches out to the mass population that is listening to their iPods' on the streets. The fact that one of your senses, (hearing) is completely useless when listening to music. When cars are whizzing by you are forced to use your sight to protect yourself which can only look one way at a time.

This ad was put together by DDB from Sydney, Australia. I think the concept is genius and completely relevant to society. The artwork has thoroughly achieved the concept by being very simple and straight to the point. It compares to the work safety ads ran here in Canada on billboards and TV spots. I like this better, not as gory.